An atypical growth office for luxury and premium fashion brands.
We work with emerging and established brands in fashion, beauty, design, and culture. We come in at the point where commercial ambition meets international opportunity.
Our work spans North America, Europe, and the GCC. We bring two things rare in this field. Relationships that reach into markets most brands cannot open alone, including major retail groups, And a background in capital and investment, applied directly to how a brand grows.
ATYPICAL
SERVICES
We work selectively, privately, and directly with founders and leadership teams.
The work begins with the brand. Its positioning, its economics, its pricing, and its readiness for the market it wants. From there we set the commercial path and open the right conversation.BRAND POSITION
Positioning, pricing and identity.Market Entry & Growth
The commercial foundations for entering new marketS.Retail & Distribution
Introductions to ThE RIGHT retail and distribution partners.Making a brand investment-ready and guiding founders through the raise.Investments & Capital
RETAIL GROUPS - Al Tayer GrouP/ Chalhoub GrouP
BRANDS & DISTRIBUTION- PATOU/ ZIMMERMANN/MARLI/ CAROLINA HERRERA/BY REDO/MALONE SOULIERS/CHAUMET/ MANSUR GAVRIEL/ JACQUEMUS
INSTITUTIONS - Comité Colbert/L CATTERTON/ MIAMI DESIGN DISTRICT/ FHCM/ Informa/Simon Ventures/ CFDA/DUBAI DESIGN DISTRICT
CONNECT
WITH US
We take on a small number of brands at a time, and we choose them with care.If you are building one with real international ambition, tell us about it.